Fighting is no joke. Dedicating your body, your time, every fibre of your being to be put through its paces, day in day out, inevitably to be put on the line for the entertainment of others.
Everyone knows that it takes sacrifice and commitment on every front to be ready come fight night. Not only does it take a lot of personal investment (time/effort/brain capacity etc) but it also takes a lot of financial investment too.
I have noticed that, even as a new fighter, there is work to be done for fighters to create something that is appealing to the businesses with whom they are looking to approach for sponsorship or collaboration with.
I posted on social a few weeks ago, before I ever thought that approaching potential sponsors was within the realm of possibility, and asked what people thought about and how they went about approaching and putting together packages for potential sponsors.
I knew it was always something that would be done eventually, and upon research a few things very quickly became apparent. It isn’t just about how many likes or followers you have on social. It isn’t just about tagging sponsors in posts. It isn’t just about getting them to give you some money and saying thank you and never speaking to them again.
This got me thinking about what I could offer. How could I benefit a business? What do I do that sets me aside from anyone else? What makes me unique? All these questions whirring around in my head with very little in the way of any answers, or a solution to my newly presented obstacles.
I thought long and hard about how I could help businesses/people that would be looking to invest their time, effort and money in to me. How I could make that as beneficial as possible for the business who sees value in investing in me.
To me, the notion is absolutely crazy that someone would be willing to lay their money down to help support me in my journey because I am very early in doing so, my social following isn’t the greatest (a bit better than most but not by any means great!) and I didn’t actually know whether what I had in mind would be beneficial to the potential sponsors around.
That being said, understanding the value that you can bring to the people with whom you decide to work with is just as if not more important. I feel thankful for the opportunities and the help offered to me by my sponsors, so a big, massive thank you for helping support me throughout this incredible journey.
Check out my sponsors section for more information on who my sponsors are and how they could help you too!